Singapore Based Commercial Photography Studio
THE TWIN STORYTELLERS IN THE
COMMERCIAL PHOTOGRAPHER SINGAPORE COMMUNITY
Meet Chris and Sam – a pair of identical twins with identical passions as commercial photographer in Singapore. With a passion for photography and keen eye for branding, the duo embarked on their career in 2014.
Every commercial photographer in Singapore knows this: Each business has its own needs when it comes to images. That’s why Digital Negative started out with the vision of tailoring its diverse range of expertise to clients’ marketing objectives. This allows them to better appreciate the impact and value of commercial photography. Is the business looking to generate awareness in the mass market, or convince a specific target group to purchase a high- involvement product? Digital Negative’s output will be customised accordingly. For Chris and Sam, every project is truly an opportunity to do great.
Going beyond pixels, the duo crafts the brand’s story and environment to complete the “big picture”. A good brand story captivates audiences, and well-executed commercial photography brings it to life. A luxury watch becomes a priceless timepiece with an elaborate setup. Similarly, a soft drink becomes so much more desirable when its condensation droplets are caught by the light.
This is why Chris and Sam seek to understand every client’s requirements. By looking into the purpose of each shot, the duo can string together an engaging story – and help brands speak directly and genuinely to consumers. They also study the client’s website structure, to get a clearer idea on the number of photos needed. Sometimes, this means cutting down on the number of shots, which in turn saves money for the client.
Digital Negative has been very involved with commercial photography in Singapore. This includes collaborations with several clients across different industries. From F&B to FMCG to automobile , Digital Negative is confident of delivering expressive photos that cut through the clutter. For the same reason, clients like Citibank and Eighteen Chefs have returned to Digital Negative for more projects. To help clients stay ahead of the curve, Digital Negative is venturing into social media photography. The challenge is to create beautiful photos that coincide with the latest trends, and resonate with savvy audiences. Every shot has to work hand-in-hand with catchy captions to win the customer’s heart – almost instantaneously.
Finalist for Professional Advertising – Product/Still Life category in 2018 (One Eyeland)
Honorable mention for Professional Advertising – Food category in 2018 (IPA)
Honorable mention for Professional Advertising – Automotive category in 2018 (IPA)
Honorable mention for the Professional Advertising – Food category in 2017 (IPA)
But accolades are not just testament to the craft of Digital Negative. Chris and Sam believe in maintaining strong work ethics, and a constant stream of innovative ideas. Every business has its own set of challenges, and the twin brothers believe that commercial photography in Singapore – done right – can propel a brand from oblivion to prominence. Check out their portfolio, or contact us today to see how they can help you to impress your customers.